SIAO LTD. is looking to hire a talented, passionate and innovative SEM Specialist to join our expanding marketing team based in Limassol, Cyprus.
The SEM Specialist will be part of a fast growing marketing department and will manage all pay-per-click (PPC) marketing campaigns and search engine optimization (SEO) activities of the website.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion and optimization.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Provide optimization recommendations that will lead to search engine rankings growth and new customer acquisition.
Update and manage search engine tools and services to ensure consistent search engine growth and visibility.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Duties and Responsibilities
Proven SEO experience.
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Facebook networks.
Proven track record of performing digital marketing campaign implementation including strategies such as: Paid search management, Search engine optimization, Link building, Local SEO, Website analytics, Tag Management, Landing page and conversion rate optimizations.
Well-versed in performance marketing, conversion, and online customer acquisition.
Up-to-date with the latest trends and best practices in SEO and SEM.
Experience with website analytics tools.
Experience with bid management and ad platforms.
Strong analytical skills and experience generating SEM reports.
Familiarity with A/B and multivariate testing.
Knowledge of using marketing insights platforms (e.g SiSense, Optimove) will be considered as an advantage.
Knowledge of building automated retention strategies will be considered as an advantage.
Bachelor’s Degree in Marketing, Business, Communications or equivalent.
At least 2 years’ experience in a business environment preferably in the Forex/Binary/iGaming industry.
An excellent remuneration package will be offered to the successful candidate according to their qualifications and experience.
Send us your CV at firstname.lastname@example.org