SEM Specialist

December 14, 2019
Views: 67

SEM Specialist

SIAO LTD. is looking to hire a talented, passionate and innovative SEM Specialist to join our expanding marketing team based in Limassol, Cyprus.

The SEM Specialist will be part of a fast growing marketing department and will manage all pay-per-click (PPC) marketing campaigns and search engine optimization (SEO) activities of the website.

Duties and Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Provide optimization recommendations that will lead to search engine rankings growth and new customer acquisition.
  • Update and manage search engine tools and services to ensure consistent search engine growth and visibility.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Skill Requirements

  • Proven SEO experience.
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Facebook networks.
  • Proven track record of performing digital marketing campaign implementation including strategies such as: Paid search management, Search engine optimization, Link building, Local SEO, Website analytics, Tag Management, Landing page and conversion rate optimizations.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Experience with website analytics tools.
  • Experience with bid management and ad platforms.
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate testing.
  • Knowledge of using marketing insights platforms (e.g SiSense, Optimove) will be considered as an advantage.
  • Knowledge of building automated retention strategies will be considered as an advantage.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Bachelor’s Degree in Marketing, Business, Communications or equivalent.
  • At least 2 years’ experience in a business environment preferably in the Forex/Binary/iGaming industry.
  • An excellent remuneration package will be offered to the successful candidate according to their qualifications and experience.
  • Send us your CV at hr@siaogroup.com

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